Target Pro Profile: Testimonials
Understanding Home Depot's target Pro aligned the organization behind a shared vision and determined strategic priorities.
Understanding Home Depot's target Pro aligned the organization behind a shared vision and determined strategic priorities.
Jim MacNair
Director, Pro & Tool Rental Home Depot Canada |
'We found the research to be invaluable in helping us really zero in on our customer, understand what will make a difference in serving them. As a result, it made prioritization a breeze. Having data to back up the strategy was crucial to getting buy in across the organization.'
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Mike Gawtrey
Director, Data Analytics & CRM Home Depot Canada |
'Susan was a terrific partner in outlining, guiding and delivering THD’s Pro Target customer profile. She worked collaboratively with the Pro CRM, Pro Marketing and Pro Operations team to understand the needs of THD’s developing Pro Strategy. She then leveraged her expertise to provide a recommended approach to the research, along with new ideas to ensure it was delivered effectively to the various audiences across THD. Her enthusiasm, collaborative spirit and ‘on-strategy’ delivery was recognized and appreciated by the Pro Strategy team and THD Senior Leadership team. This piece of work continues to play a guiding role in THD’s Pro Strategy, and is widely held up as the standard for how to build Customer Insights into THD Business Strategy.’
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Nicole Greer
Senior marketing manager, Pro & Tool Rental The Home Depot Canada |
'The 2014 pro research provided a clear picture of our target customer. Through understanding contractor needs and perceptions we were able to develop winning and differentiated branding, positioning and a new communication plan to articulate our offering.'
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