Professional experience
The Home Depot Canada Toronto ON 1995 - 2016
Home Depot Canada is the Canadian arm of the world’s largest home improvement retailer. The company has 181 stores in 10 Canadian provinces, employing more than 28,000 associates from coast-to-coast.
Senior manager, marketing, customer insights 2012 - 2016
As customer insights lead, championed adoption of insights and tracking. Dedicated CI role created October 2012 as the central point for customer research and insights gathering and analysis. Delivered actionable consumer & Pro insights, ensuring understanding, adoption and leverage of insights in business impacting strategies.
Senior manager, merchandise marketing Softlines & customer insights 2011 - 2012
Provided leadership and coaching for 2 direct reports. Accountable for digital and legacy marketing for $3B in Softlines department sales: appliances, paint, flooring, kitchen, bath, millwork, organization, lighting and decor. Customer insights lead.
Senior manager, marketing planning & integration 2009 - 2011
Oversaw four direct reports responsible for cross category portfolio strategic planning [Quebec, Eco Options, Regional Battle Plans, Pro & Tool Rental, and Installation Services]. Designed & managed the integration of consumer research & insights into the organization as a key input into overall marketing planning and implementation.
Merchandise marketing manager 2005 - 2009
Strategic lead accountable for the planning and allocation of marketing resources for a number of business portfolios during this period - Seasonal, Hardware, and Kitchen, Bath and Appliances and Hardlines, Pro & Tool Rental.
As customer insights lead, championed adoption of insights and tracking. Dedicated CI role created October 2012 as the central point for customer research and insights gathering and analysis. Delivered actionable consumer & Pro insights, ensuring understanding, adoption and leverage of insights in business impacting strategies.
Senior manager, merchandise marketing Softlines & customer insights 2011 - 2012
Provided leadership and coaching for 2 direct reports. Accountable for digital and legacy marketing for $3B in Softlines department sales: appliances, paint, flooring, kitchen, bath, millwork, organization, lighting and decor. Customer insights lead.
Senior manager, marketing planning & integration 2009 - 2011
Oversaw four direct reports responsible for cross category portfolio strategic planning [Quebec, Eco Options, Regional Battle Plans, Pro & Tool Rental, and Installation Services]. Designed & managed the integration of consumer research & insights into the organization as a key input into overall marketing planning and implementation.
Merchandise marketing manager 2005 - 2009
Strategic lead accountable for the planning and allocation of marketing resources for a number of business portfolios during this period - Seasonal, Hardware, and Kitchen, Bath and Appliances and Hardlines, Pro & Tool Rental.
Direct Energy, Essential Home Services is the leading Ontario provider of energy, water heater rentals, and HVAC sales, service and installation.
Marketing Director, Home Services Sales & Installation 2003
Marketing manager, Heating & cooling sales 1999 - 2002
Marketing manager, Heating & cooling sales 1999 - 2002
- Developed positioning, marketing strategies and plans for market entry into sales and installation of residential HVAC systems.
Dep Canada Mississauga ON Senior brand manager 1996 - 1999
Corporate Foods Toronto ON Brand manager 1991 - 1993
Tambrands Canada Toronto ON Senior brand manager 1990
Best Foods Canada Toronto ON Product manager 1989 - 1990
Corporate Foods Toronto ON Brand manager 1991 - 1993
Tambrands Canada Toronto ON Senior brand manager 1990
Best Foods Canada Toronto ON Product manager 1989 - 1990