References & testimonials word cloud
Jason Reilly Senior Director, Marketing
'Susan Noguchi is a seasoned marketing leader that works across all media channels and excels in bringing strategic vision into clear, focused messaging. She is a strong cross functional collaborator that works across internal stakeholder and client groups to clarify strategy, identify media opportunities, bring creative vision to execution and measure results. Since taking leadership of the consumer insights and research portfolio Susan has firmly established the practice as a critical element in bringing strategy to life and has successfully managed its adoption across the business.'
Joe Thacker Chief Strategist
Fusion Retail Analytics
'I have had the honour and pleasure of working with Susan for the last nine years. Susan is data-driven and an excellent strategist. She has strong retail business acumen and uses this along with data mining abilities to provide meaningful recommendations to move her company forward at both the strategic and tactical level. Susan’s passion and energy for the business is contagious and felt by all those around her. She is a real asset to her team.'
Brett Mcintosh CMO
'In her current role with overall responsibility for research, Susan has been an invaluable partner in helping turn data into actionable insight. She achieves this through getting to the heart of the question(s) being asked and understanding how research can play a role in delivering a solution. Her knowledge of past initiatives is encyclopedic and proves invaluable to the agency on quick turn requests. She is as adept at developing a bespoke approach to a unique challenge or using current vehicles to generate a deep dive into a particular problem area. Her responsibility spans consumer research across product, category and shopper segments. Perhaps most important is that Susan is our constant ally in ensuring everything we do places the consumer and their needs at the centre of our efforts.'
Gaye Mandel Director Advertising
The Home Depot Canada
'Susan and I have worked together very closely over the last number of years. In order to inform advertising and ensure we are creating ads that matter to our customers and help to inform purchases, I have relied on Susan to fully integrate consumer insights into the organization. She has been instrumental as we shift focus to a more customer centric decision making process especially as new media options become available and consumers switch back and forth between devices seamlessly to get their information. She is a strong customer champion and brings a unique set of skills and experience to all of her internal clients. She has a very well developed strategic mind, a robust merchandise marketing background and the ability to navigate The Home Depot because of her strong relationships.'