Target Pro Profile
Understanding Home Depot's target Pro aligned the organization behind a shared vision and determined strategic priorities. The Pro ethnographic interview videos, illustrating common themes, were a key element in the process of driving customer insights engagement and adoption - watch the video! |
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Background:
In 2014, Home Depot undertook a strategic review of the Pro business. In support of this enterprise priority Susan led a multi-part research project to understand the target Pro.
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Results:
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