Smart Home Exploratory: Testimonials
Home Depot offers an array of home automation products and needed to more fully understand how consumers purchase within the category in order to inform its strategy and positioning in the category.
Home Depot offers an array of home automation products and needed to more fully understand how consumers purchase within the category in order to inform its strategy and positioning in the category.
Erica Fitzpatrick
Senior marketing specialist, Pro, Lumber Building Materials, Tool Rental The Home Depot Canada |
'Susan led our Home Automation research. She challenged our team members and agency partners to ask the right questions and pick up tangible insights to drive this emerging business. These insights directly informed our go-to-market strategy, filtering into in-store display, online content, external advertising executions and more. Susan's guidance has been invaluable and fingerprints of her work can be seen throughout the entire Smart Home category and campaign.'
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Ginny Hicks
Senior manager, Strategy The Home Depot Canada |
'Susan is a true champion of the customer at The Home Depot. During the Smart Home Strategy, Susan was relentless in grounding the team in the Voice of the customer. Specifically the customer insights enabled us to very clearly understand the drivers for adoption - energy efficient, safety, and convenience. This insight will ground our strategy going forward.'
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