Smart home
Smart home is one of Home Depot's strategic priorities. It is in its early stages of adoption, but showing signs of moving into the mainstream. Home Depot offers an array of home automation products but needed to more fully understand how consumers purchase within the category in order to inform its strategy and positioning in the category. |
Objective: To explore how consumers understand the home automation category and how Home Depot can position itself to be a category leader.
Select insights:
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Results:
Partnered with Smart Home strategy team crafting a narrative that provided a clear picture of the emerging customer. Provided actionable insights and ensured data was understood and leveraged – foundational in informing development of business & marketing strategies.
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